Fondofold-Bag
In the fashion world, outdoor sportswear has swept the scene. Comfort and relaxation have become key fashion elements. People are wearing fewer dress shoes and high heels, with athletic and casual shoes becoming the preferred choice.
Amid this trend, consumer choices regarding bags have also subtly shifted. "Buying a canvas bag is the ultimate bag purchase" has become a fashionable attitude in recent years.
Beyond traditional leather bags, a trend for bags centered around canvas and nylon bags is developing rapidly. This is partly due to the increasingly casual style of people's overall attire, emphasizing a relaxed feel in the entire outfit.
Furthermore, these emerging bag brands generally convey a strong sense of sustainability. They mostly use natural cotton fabrics, environmentally friendly plant-based materials, and recycled materials. Moreover, they are typically lightweight and durable.
Ball&Chain by MIHARA
A Japanese brand. In 2020, Ball&Chain founder Mihara Hideaki launched a shopping bag with excellent design and convenience for everyday use, aiming to reduce the use of traditional shopping bags.
Ball&Chain bags are made from lightweight nylon, which is not only durable and waterproof, but also features exquisite embroidery. With a rich variety of creative patterns, various shoulder strap options, and collaborations with numerous designers and artists, the brand continuously releases new designs.
In the past two years, Ball&Chain has officially entered Shanghai Jiuguang Department Store and Beijing SKP, and has also launched pop-up stores in many commercial areas, which often attract consumers to stop and shop.
Founded in 2020 and officially launched in the summer of 2022, Clout Cloud is currently a subsidiary of Guliang Culture. Clout Cloud's business positioning is "thousand-yuan cloth bags." For the first two years, the brand focused on refining its products; in the next three years, it adopted a gradual, incremental approach, primarily testing the market potential of its initial positioning.
This year, Clout Cloud launched a two-month limited-time slow-travel store at CyPARK in Chengdu, and subsequently expanded to projects such as Hangzhou Center and Shenzhen MixC.
The "Good Morning Collection" is the brand's first collection. Inspired by a quilt in the early morning, it uses a padded quilting technique to appropriately reproduce the texture and shape of a quilt.
The "Morning Exercise Series" is the brand's second series. The fabric is made of cotton-like material, and the slightly wrinkled nylon has a natural and delicate texture. It is tough, wear-resistant, and naturally crisp. The custom fabric is coated with Teflon™, which has three functions: water-repellent, oil-repellent, and stain-resistant.
Founded in 2023, TENERA derives its name from the Latin word for "tender." With "gentleness" as its core value, the brand advocates a soft, comfortable, and sustainable lifestyle, conveying a gentle attitude towards oneself and the world.
TENERA uses environmentally friendly plant-based materials and employs a completely non-toxic and harmless process, committed to sharing a new lifestyle that combines fashion and environmental protection. From its early best-selling "Ballet Series" to the Hobo Triangle Bag Series, Resort Series, and Pearl Square Series, each product has its own distinct characteristics.
JOSEPH AND STACEY is a South Korean designer brand founded in 2010. JOSEPH AND STACEY's core philosophy is "Good Design, Good Life."
The brand uses a lucky scissors motif as its iconic symbol, incorporating rich colors and pleated designs as classic elements. Its goal is to become a lifestyle design brand, providing a distinctive brand experience through the use of environmentally friendly materials and a unique design perspective.
CARLYN is a South Korean designer bag brand with a minimalist style. Based on the concept of an "indentity timeless bag," its designs easily complement various everyday outfits. Its signature "cloud bag" features pleated textures, drawstrings, bows, and low-saturation colors.
Founded in 2015 by a husband-and-wife team, Beyond The Vines' design philosophy is a unity of opposites: the brand creates with a bold spirit and presents its designs with a minimalist approach.
The "dumpling bag," launched in 2019, became a bestseller due to its foldable, lightweight design and playful nature.
"Puff pastry" is another star product line from Beyond The Vines.
Topologie is backed by Carlos Granon, a seasoned brand operator and a passionate rock climber. He founded the brand in 2018, infusing the spirit of mountaineering into every product design.
Topologie's product range includes rope backpacks, rope straps, rope wristbands, and trendy accessories. Notably, various styles and sizes are interchangeable, offering a strong DIY appeal.
The "Topologie Water Bottle Crossbody Bag for Women" is a popular item from the brand. It's a small, portable bag that discreetly carries a water bottle, easily tucked into the gaps in the side pockets. This year's newly launched "Multi-functional Travel Bag" is also popular, suitable for travel and can also be used as a gym bag.
Ticket To The Moon is a lightweight outdoor brand from Bali. Founder Charly, an adventurer and surfer, launched the brand in 1996, inspired by his travel experiences.
Ticket To The Moon initially focused on hammocks, but has since expanded its product line to include backpacks, frisbees, shoulder bags, coin purses, and other bags. "Lightweight" and "colorful" are characteristic features of the brand's bags.
Ticket To The Moon's bags are made from leftover scraps from making the main hammock line. The leftover materials are rearranged and cut to make the most of the fabric.
